Eveo Opens London Office to Expand Global Presence

London as base to offer digital services to European markets


Award-winning digital healthcare marketing agency Eveo announces its London office opening. Eveo has been serving clients with global needs since inception with a team devoted to European markets. The agency is excited to establish a physical presence in London as the base from which to offer a unique portfolio of digital services to new markets in the areas of mobile development and digital marketing.

“Europe is a natural extension for Eveo to allow us to better support our growing roster of global engagements,” said Olivier Zitoun, founder and CEO of Eveo Communication Group, Inc. “We look forward to further serving and supporting our long-standing global clients as well as introducing our innovative digital services to the pharmaceutical sector across Europe.”

Cheslea Goodman, Vice President and Group Account Director at Eveo, will lead the London team and oversee the growing operation. Prior to her move to London, Goodman headed Eveo’s New York office and worked in interactive development for top-tier advertising agencies for the last 10 years, including OgilvyOne Worldwide, Publicis Modem and Heartbeat Digital. Over the course of her career, she has developed award-winning programs for many leading pharmaceutical companies including Wyeth, Sanofi, Eli Lilly, Amgen, and Novartis. Goodman’s expertise ranges across several disciplines from strategy development to multi-channel campaign management and execution.

“Eveo’s best-in-class digital solutions are very well-suited for the European market, especially in the areas of mobile for healthcare professionals and patients,” said Goodman.

Another key member of the Eveo London team is Colin Wheeler, Vice President and Business Development Director, who joins Eveo from M2 Worldwide, where he established the U.S.-based marketing communications company’s London office in 2011. As Managing Partner, Colin worked with pharmaceutical and healthcare clients including Pfizer, Abbott Laboratories and Grunenthal, in strategy and multichannel planning and execution. Previously, Colin was in London with WPP Group, including JWT and WPP Team Vodafone, for nine years and he has worked in advertising and marketing communications for nearly 30 years.


Eveo Hires Kim Middleton to Head New York Office

New Senior Vice President


Eveo Communication Group, Inc., an award-winning digital healthcare agency, announces that Kim Middleton has joined the team as Senior Vice President, Managing Director. Middleton will partner with the agency’s business and strategy teams to manage and strengthen client relationships while leading and growing Eveo’s New York office.

“I’m thrilled to join an agency that is on the leading edge of digital healthcare marketing,” Middleton said. “We plan to channel the great creative work and build exciting measurable solutions for all of our clients.”

Middleton joins Eveo from Ogilvy CommonHealth where she was a Senior Vice President and Managing Director. Over her five years there, she directed the Bayer Women’s Health brand for which Ogilvy handled all digital aspects of projects with consumers and healthcare professionals. Middleton oversaw all integrated initiatives internally and with sister agencies, successfully expanding business for the agency across a number of categories including women’s health, neurology, devices, and vaccines. Formerly Middleton worked across several pharmaceutical brands and had a heavy hand in new business at Carlson Marketing. Prior to working in the pharmaceutical industry, Middleton worked at AT&T Wireless and began her career at Wunderman, working across diverse business including AT&T, IBM, and Advil.

Bob Ellis, Executive Vice President and Director of Client Services at Eveo, brings Middleton on to bolster the Company’s account services and position the company for continued growth. Over his 20-year career, Ellis has led teams at some of the most inventive and respected advertising agencies including Hal Riney & Partners, Fallon, Black Rocket, and McCann Erickson. He has been central to the development of some of the world’s most popular and valuable brands, including Saturn, Yahoo!, United Airlines, Holiday Inn, MTV, Wired, Morgan Stanley, General Motors, and Microsoft.

“Kim will help the Eveo team as we continue to define digital marketing innovation in healthcare,” Ellis said. “We will tap Kim’s impressive agency experience to help build marketing solutions for our clients that optimize the most valuable resource: time. Time with doctors. Time with patients. Time to focus on better health.”


Healthcare Communication Agency Eveo Accepted Into American Association of Advertising Agencies

Eveo Joins Elite Organization of Agencies


Eveo Communication Group, Inc. is proud to announce it was recently admitted to become a member of the American Association of Advertising Agencies (AAAA or 4A’s), an elite organization of agencies recognized for their professional, creative and technical skills, financial integrity, and advertising achievements. Membership in the AAAA, the national trade association of the advertising industry, is only granted once agencies have proven they meet strict requirements, which less than 10 percent of advertising agencies in the United States fulfill.

“Eveo’s acceptance into the 4A’s reinforces the agency’s dedication to developing innovative digital healthcare offerings and delivering exceptional client service,” said Eveo COO Jeff Nemy, who has been working with the Association for more than fifteen years, including work with the West Region Finance Committee. “As a member of this extensive network, we look forward to expanding our capabilities to better serve our clients while taking advantage of the significant benefits to our employees.”

Eveo’s Director of Human Resources, Randey Arnold-Kraft, noted that 4A’s membership will allow Eveo to offer more to their employees. “We look forward to taking advantage of the extensive professional development opportunities and exceptional employee benefit programs,” he said.

AAAA encompasses more than 1,200 member agencies representing 750 agency brands. About 80% of the nation’s total advertising volume is placed by AAAA agencies. Members have access to the most modern systems, methods, and techniques used in marketing and public relations.


Olivier Zitoun to Speak at Digital Pharma West Conference

Eveo Founder to Discuss “MoCial”


Olivier Zitoun, founder and CEO of Eveo Communication Group, Inc., a leading full-service healthcare communications agency, will present on emerging healthcare technologies and the MoCial trend at the Digital Pharma West conference in San Francisco, June 24-27, 2013.

“MoCial” — the intersection of mobile technology and social media — is a trend that is changing the healthcare marketing landscape. As smartphone use increases, one-quarter of users have at least one health app, and many are turning to social media to make health decisions. Further, 60 percent of physicians believe that social media in healthcare increases the quality of care they provide.

“MoCial healthcare is where empowered patients are in control of their health by tracking their own data and getting the support they need through social media,” Mr. Zitoun said. “It is critical that those in the healthcare marketing arena understand how MoCial is making an impact so they can adapt and evolve to deliver health information to patients and physicians via the technologies they are using daily.”

Olivier Zitoun, an internationally recognized visionary in the digital healthcare space, will discuss how to design MoCial applications that truly engage patients and physicians and how to integrate MoCial concepts into marketing programs, as well as upcoming technologies and trends.

Click here for more information on Digital Pharma West. Olivier recently spoke at Digital Pharma Euro last February in Paris, and he will also be speaking at Digital Pharma East in Philadelphia, October 15-18, 2013.


Healthcare agency Eveo moves its headquarters

Eveo is transforming into a digital healthcare marketing powerhouse


The company, founded in 1999 by Olivier Zitoun, has been innovating digital healthcare marketing for more than a decade.

Eveo is poised for major growth on the heels of a successful 2012 after Jeff Nemy, COO, was brought in to lead the charge with Olivier Zitoun, CEO, starting in 2011. Jeff brings holistic business acumen to guide the agency as it grows beyond its interactive project heritage and becomes a true strategic partner and agency of record. He has selectively added bench strength to his senior leadership team, positioning the agency for significant future growth.

Eveo has room to grow in its new headquarters in San Francisco. Located at 1160 Battery Street in Levi Plaza, the new San Francisco office boasts an open and efficient office plan. The building is in the heart of the San Francisco advertising community and is HOK-designed, intended to “bring the outdoors in” with extensive use of window walls. The open and efficient floor plan and proximity to the indelible San Francisco waterfront supports inspiration and collaboration, which are keys to Eveo’s success.

Larry Berger of TPG Architecture designed the space with the goal of providing an open and transparent environment that would promote collaboration and offer a variety of spaces to work and meet. “The idea is that technology has allowed us more mobility, therefore no one is tethered to their desk and they should have the opportunity for multiple work settings, dependent on the task at hand,” Larry said.

“Eveo’s office space encourages a sense of community and creativity by offering an open, unobstructed view of our teams from the central breakout area,” said Randey Arnold-Kraft, Director of Human Resources. “It is very common to find pods or groups of people congregating and engaging in animated discussion with laptops in hand, grouping up around the coffee bar or near the snack shop. We are pleased that our new space has allowed for an environment of a casual yet intense sense of partnership.”


Eveo nabs Fred Petito as Chief Strategy Officer

Digital Healthcare Agency Poised to Boost Strategic Practice


Award-winning digital healthcare agency Eveo has hired Fred Petito as Chief Strategy Officer, tapping into his nearly 20 years of experience designing and leading breakthrough marketing and communications programs for some of the world’s leading brands.

“As healthcare marketing is becoming one 100 percent digital, Eveo is poised to grow upon its impressive 14-year track record of delivering award-winning digital programs,” said Fred. “I’m thrilled to be joining the team.”

Fred’s extensive experience includes leading strategic marketing programs for numerous healthcare, technology, and consumer product brands. Fred’s initial priority at Eveo will be to expand and develop the agency’s strategy practice that includes the four distinct competencies of brand planning, communications planning, user experience, and analytics.

“Fred is joining the Eveo team at a critical time, just as the agency is completing its transformation into a full service healthcare communication agency,” said Eveo Founder and CEO Olivier Zitoun. “Under Fred’s proven leadership, strategy will quickly become the number one capability of the agency, as the key to the success of all digital tactical implementations.”

Fred brings a wealth of experience to Eveo, having worked at several top-tier digital and relationship marketing agencies during his career. Most recently, Fred was the Managing Director and Head of Strategy and User Experience at Ogilvy CommonHealth, where he designed digital and multi-channel marketing programs for AstraZeneca, GSK, Janssen, and Philips Healthcare. Prior to Ogilvy, Fred worked at Grey Group/G2, where he developed campaigns for numerous healthcare companies such as Aetna, Eli Lilly, GSK Consumer Health, Merck, and Zimmer.

Fred brings considerable global experience to Eveo as well, having led international assignments for Microsoft’s Server and Tools division and GSK's analgesic brand, Panadol. Fred’s digital credentials also include extended stints at leading shops R/GA, Y&R/Wunderman, and Organic. He is currently conducting research on the effects of mHealth and social media on driving patient prescription drug adherence as part of his doctoral studies in marketing at Pace University in New York.

Fred is based in Eveo New York and will serve clients around the country.


Eveo Hires Tom Tully as Chief Technology Officer

Eveo continues to invest toward achieving its goal


Eveo continues to invest toward achieving its goal of becoming the world’s leading digital healthcare agency. To support this objective, Eveo is announcing an exciting new hire: Tom Tully has joined the leadership team as Chief Technology Officer.

Tom brings more than 30 years of experience leading marketing services technology teams, including most recently serving as the Group Technology Director at Organic since 2006. Organic, one of the leaders in the digital space, empowered Tom to lead the development of interactive solutions for such iconic brands as McKesson, Nike, Intel, Bank of America, Sprint, and Juniper Networks. Prior to that, Tom served as VP of Technology for Digitas from 1997 through 2006.

Tom has quickly immersed himself in this new challenge. “Eveo finds itself at the forefront of a technology-based healthcare revolution, boasting an engineering team infused with subject matter expertise matched with a deep commitment to innovation,” Tom says. “It is an exciting time to be in this space, working among some of the industry’s leaders.”

In addition to his corporate challenges, Tom makes time to serve as an executive board member of Roots of Peace, a humanitarian organization dedicated to eradicating landmines worldwide and rehabilitating the land by empowering local communities to establish sustainable crops and businesses. Closer to home, he also operates one of the largest fencing organizations in the country, the Marin Fencing Academy in San Rafael, training fencers ranging in age from 6 to 74.

“Tom blends a strong engineering background with a creative mindset to offer a new level of expertise that will serve as a catalyst among Eveo’s engineers, developers and creative designers,” said Eveo COO Jeff Nemy. “With Tom on board, Eveo is poised to continue to distinguish itself as an innovative healthcare agency.”

Date Event Session Speaker City
06/25/2013 Digital Pharma - West The MoCial Healthcare: Empowering Patients to Control their Own Health Olivier Zitoun, Founder/CEO, Eveo San Francisco, CA
10/17/2013 Digital Pharma - East The MoCial Healthcare: Empowering Patients to Control their Own Health Olivier Zitoun, Founder/CEO, Eveo Philadelphia, PA
11/7/2013 Multichannel Marketing Summit MoCial (Mobile + Social) Health: how the convergence of mobile health and social media makes a difference Olivier Zitoun, Founder/CEO, Eveo London
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